How might we design an NFT marketplace that allows students and first-time users to confidently buy and sell NFTs without feeling technically overwhelmed or financially anxious?
Index
Welcome to my world!
Key challenges observed in existing platforms included
The NFT ecosystem has grown rapidly through platforms like OpenSea and Rarible
GOALS
USER
GOALS
Earn Royality
Build online pressence
Sell Digital Art
ARJUN MEHTA
20 ( Design student )
Modrate
Beginner
Age
Tech Comfort
Crypto Knowledge
Arjun is a creative design student who creates digital illustrations and 3D artwork. He follows NFT trends on social media and has seen artists earning through platforms like OpenSea. He wants to monetize his artwork but feels unsure about the technical and financial aspects of NFTs.
Frustrations
Doesn't understand minting
Confused about gas fees
Overloaded by complex platform
PERSONA
GOALS
Learn about Digital Assests
Buy Affordable NFT
Recognition for art
Priya sharma
24 ( Design student )
high
Very basic
Age
Tech Comfort
Crypto Knowledge
Priya has heard about NFTs through social media and news platforms. She is curious about investing small amounts but has never completed a crypto-based purchase. She explored platforms like Rarible but found the experience intimidating.
Frustrations
Hard to trust
Confusing wallete setup
Hidden gas fees
User Research
1
To better understand the needs and concerns of potential NFT users, I conducted both quantitative and qualitative research. The primary goal was to explore user perceptions of NFTs and identify usability challenges within existing NFT platforms.
2
A survey was conducted with 20 participants, including college students and working professionals. The survey focused on user familiarity with NFTs, investment behavior, and their confidence in using crypto platforms.
3
Additionally, in-depth interviews were conducted with 6 participants who had varying levels of experience with NFTs. The research revealed that while many participants were curious about NFTs, a majority had never completed a transaction due to uncertainty and lack of confidence.
USER JOURNEY MAP
Discovery Stage
Browsing the NFT marketplace
At the beginning of the journey, the user visits the marketplace to explore available NFTs. They scroll through collections, artwork cards, and trending assets to understand what types of digital collectibles are available.
Users feel overwhelmed by the number of NFTs displayed and struggle to identify which assets are valuable or trustworthy.
Users feel a mix of curiosity and confusion. While they are excited to explore NFTs, they also feel unsure about how to navigate the marketplace effectively.
Introduce clear categorization, filters, and curated collections to help users discover NFTs more easily.
Checking NFT details
After selecting an NFT
the user navigates to the NFT detail page to learn more about the asset. They review the artwork preview, creator information, pricing details, and ownership history. Users also compare prices across different NFTs to determine whether the asset fits within their budget.
Users often experience confusion about the total payable amount, especially when transaction fees or gas fees are not clearly explained
Users begin to feel uncertain and cautious. They want to proceed with the purchase but hesitate due to unclear pricing.
Display a transparent price breakdown, showing the NFT price, network fee, and total payable amount before the user confirms the purchase
Wallet Connection Stage
Connecting a crypto wallet
Before completing the purchase, users must connect a digital wallet to authenticate the transaction. Many NFT marketplaces require integration with external wallets such as MetaMask.
Users struggle with technical terminology and unfamiliar wallet connection steps.
At this stage, users often feel frustrated and hesitant, worrying that they might make a mistake during the process.
Simplify wallet connection instructions and provide clear visual guidance and explanations to help users understand what is happening.
Purchase Stage
Confirming the NFT transaction
During this stage, the transaction is processed through the blockchain network. The user must approve the transaction in their wallet before the NFT is transferred to their account.
Users experience anxiety about hidden charges and irreversible transactions.
The dominant emotion during this stage is anxiety, as users want reassurance that they are making the correct decision.
Provide a clear transaction confirmation screen that highlights the final cost, transaction summary, and security indicators.
USER FLOW
HOME SCREEN
HERE USER CAN NAVIGATE TO OTHER FEATURES OF NFT APP
activity
Owned NFT
Upload
Manage
Here user can manage there user profile
Setting
User can edit there prefrences
Information
User information
Transation
Here user can access there transation history
User can mint there NFT
After upload complate
Minting
User can mint there owned NFT
META DATA
Some really interesting text about how I achieved this milestone.
EXPLORE THE COMMUNITY
Users can get the access of the community and verious users work
Search
User can search for specific item or creator
Browse
User can browse throught the community
INFORMATION
USER can get there desire information according to there needs
MIDFIDILITY DESIGN
These wireframes introduced clearer UI components such as NFT cards, navigation elements, and transaction confirmation screens. The mid-fidelity stage focused on improving layout hierarchy, ensuring that users could easily understand where to find information such as price, creator details, and transaction buttons.
UX/UI
Wireframes
Prototypes
Research
DESIGN ITRATIONS
HIGH FIDILITY
DESIGNED FOR BIGGNERS
The final design resulted in a simplified NFT marketplace experience that improved usability for beginner users.
Problem:
How might we design an NFT ?
A marketplace that allows students and first-time users to confidently buy and sell NFTs without feeling technically overwhelmed or financially anxious?
